News

Earthwise Trading Ltd delivers own-brand cloth sanitary pads to Kenyan orphans

04/05/2016

Didcot-based Earthwise Trading Ltd is proud to announce the first donation of their own-brand cloth sanitary pads to the Nasio Trust in Kenya.

Earthwise Trading has been working with the Oxford-based Nasio Trust and donates a pad to an orphaned girl in Kenya for every pack of three bought in the UK.

Christine McRitchie, Director of Earthwise Trading, comments, “The relationship with Nasio Trust came about when Nancy, Co-Founder of Nasio Trust, and I both won our Venus Awards in January 2015 - Nancy was named Inspirational Woman and I won Best Online Business.”

Christine continues, “Nancy and I got chatting after the ceremony, and I quickly realised that this was an opportunity to work together to bring the reusable pads to the girls in Kenya and in the process change lives.”

Nancy Hunt, Co- Founder & Director of the Nasio Trust, comments, “I remember when we discussed the sanitary towel partnership at the Venus Awards. I can’t believe we are now making it happen and can’t thank you and your team enough for the amazing support.  This will make a real difference to our children.”

Launched in 2015, Earthwise Pads consist of a leakproof PUL backing layer in a colour or print, a microfibre core, and a top layer of white microfleece next to the skin. The pads are machine washable and dry quickly.

Earthwise Trading focuses on manufacturing, distributing and retailing reusable menstrual products, which reduce waste, save money, and work in harmony with nature.

About The Nasio Trust

www.thenasiotrust.org

The Nasio Trust empowers communities in western Kenya to break the cycle of poverty by providing education, improving health and developing commerce.

Worldwide, statistics show that on average 155 girls in every village in Africa have dropped out of school because they cannot afford sanitary towels and underwear at the age of menstruation. 

Without an education, these girls will not be able to compete for jobs and will be dependent on someone else for survival.

Lack of access to menstrual products affects millions of girls in the developing world. As many as 10% of school aged girls miss school because of it.

The effect of these missed days is devastating, with girls missing up to 20% of their education, thereby increasing the likelihood of dropping out, earlier marriage and pregnancy as well as limiting career options.

About Christine McRitchie:

In May 2015 Christine was crowned Britain’s Best Online Business as director of Earthwise Trading in the Venus Awards.

Christine lives in Long Wittenham, Oxfordshire with her husband and their four daughters.